The new YATTA website
Since February 2020 YATTA has restyled its site to align it with the image that is conveyed on flyers, posters, presentations and newsletters (the latter, after a stoppage period due to a moment of reflection and review, will return to being periodic). The site’s renewal is not only graphics oriented but also concerns the overall layout of the YATTA project.
Indeed, this transformation is a planned step to give a visible signal of the change we have set for this new decade. YATTA20/30 is the informal name we have chosen to identify the new horizon towards which we have been moving, to tell the truth, since 2019.
To make YATTA’s new direction even more evident, a new domain has also been created (the one you are currently browsing, yatta.xyz) where the present, future and past of YATTA’s path will be conveyed.
A migration of most content from the previous site, which we used from 2014 to the beginning of 2020 and includes about 300 pages of events, activities and courses is therefore underway—an important heritage of materials and graphics that will not be lost but will become the history of our first phase. If you find some old domain pages in search engines, you will gradually be redirected to the new ones.
The contents were organized into macro-areas that clearly define YATTA’s activity: projects, workshops, training, locations, co-working. The blog, for which we are looking for a brightly brainstormed name, has taken on a prominent role in the new site. The pressing production of insights concerns the changes we are experiencing as a society, in addition to Covid which we certainly cannot ignore.
In fact, you are now in the blog and if you want to browse you will find the item in the menu on the left (or in the hamburger at the top right if you are reading from mobile), while the categories are above the title of each post.
Layout and Graphics of the Cover Images
The creators of the layout and image alignment choices for the site were Francesco Tosi, architect and web designer, who also programmed the site’s unseen operations (and is working on its important extension), and the “Reileta” studio of Chiara Ettari, architect, founding partner and Art Director of YATTA.
Within the blog, the cover images were a useful tool for creating a defined identity. The three main categories covered by YATTA are training and its new frontiers (“Edu”), the organization of work and how it is changing (“Work”) and finally design understood in its broadest sense (“Design”). The choice of these themes is linked to the desire to connect training at every level with its usability in the world of work and with the arrival at a higher level of skills that allow us to rethink the world around us, planning its change. A type of cover was matched to each of the themes.
Over the next few weeks, the theme “Edu” will be assigned a series of masks that represent the value of diversity and the human component within the training and education courses. “Work” was linked to a sequence of patterns taken from fabrics or incisions, highlighting the idea of repetition and manual work, both characteristics that are linked to YATTA’s laboratory activity. The repetition, in fact, recalls the work of the machines present in the makerspace, such as the laser cutter or even 3D printers, while the idea of manual work is linked to the reinterpretation of craftsmanship in a digital key. Finally, “Design” was combined with images of interior design objects, especially ancient ones, to highlight the dual nature of functionality and craftsmanship of design.
Chiara Ettari took care of the retrieval and processing of the images, for which she developed a precise treatment in order to ensure uniformity of the articles. Starting from the initial image, you cut a section to highlight a detail, as in the case of “Work” patterns, or an object, as in the case of “Design.” Later, she changed the light to black and white to achieve greater presentational consistency and to fit into the site’s color palette.
YATTA and Open Access
The YATTA image repertoire was created using the Open Access resources of some important museums such as the Metropolitan Museum of Art, the Smithsonian, the Egyptian Museum of Turin and the Australian Museum Victoria.
These museums stand out, on the international scene, for the adoption of policies of openness with respect to the resources they make available online. Some of these, such as the Metropolitan and the Smithsonian, have come to adopt the CC0 license, or the public domain, for their images, removing any kind of copyright. These policies of collections and archives accessibility for cultural institutions move in a broader context of openness of knowledge that has created countless advantages for developments in scientific research. The Open Access movement allows for not only the use of resources to a much wider audience that are otherwise difficult to find, but also to modify them by increasing creativity exponentially.
In the belief that greater sharing of culture and knowledge in general is a direction to be pursued, YATTA has decided with its covers to give credit to the work of the aforementioned museums.
Following this vision, YATTA in addition to having actively used works that benefit from Open Access policies, has also engaged in the field of Open Source product design with its Shield19 project. Shield19 is a 3D printed protective visor and is a protective device (PPE) against Covid, designed for situations of great danger. It is a material asset shared in its digital form via a source file, available to anyone who wants it and can physically make the visor. We have chosen a Creative Commons CC BY-NC 2.0 license, which requires the author of the project to be cited and does not allow commercial use. But also in this case, as for the covers, we are more than happy if the project is modified, reinterpreted and improved, as many have already done.
cover image credit: The Met (Object 2486 // Accession: 34.100.154a, b)
Testo Originale: Francesca Balestro / Traduzione: Peter Briggs